'There’s a family dairy farmer and personal story that comes with every glass of milk, piece of cheese, scoop of ice cream and pat of butter you purchase." ~ Michael Freeman, the CMAB’s Vice President of Advertising.
When you think of American Agriculture you probably picture cornfields in Iowa or cattle ranches in Texas. When you think about dairy farming, you probably think of Wisconsin. California might not be at the top of your list for either of these categories, but they sure have some things figured out. This will be the first of two blogs giving kudos to California for supporting and promoting family farming.
You've probably seen the popular "Real California Cheese" commercials with the talking cows. Well, they are made by the California Milk Advertising Board. They are launching a new commercial series called "Real California Dairy Farms." The commercials feature a different California dairy farmer telling his or her story. The videos focus on family farms and do a great job of showing what dairy farming (and agriculture in general) is really about.
This is exactly the type of marketing that the agricultural industry needs. America needs to see the faces behind the products. This is what the consumers care about and can relate to. We can (and should) talk about our products and our animals and our industries, but at the end of the day, people relate to people.
When you see PETA, HSUS, or other anti-agricultural groups talking to the public, they stay as far away from talking about the people in our industry as they can. They know that the public supports farmers and ranchers.
Our people and our stories are the biggest marketing tool and asset our industry has....we have to keep using them! Way to go California!
You can check out all of the videos on this website, and I included a few below in case you're interested.
Here is a dairyman who hosts school tours at his farm.
This one is a great discussion of growing up on a farm.
Here's a video that discusses calving at the dairies.
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