The agriculture industry frequently comes up with some pretty catchy slogans. "Beef, It's What's For Dinner." "Where's the Beef?" "Got Milk?"
I think my all-time favorite was one by the New Mexico Beef Council. It came out way back in the day.....I remember being about 15 at the State Fair and they were handing out stickers and t-shirts with the slogan on it. I remember this, becuase that year one of my friends stuck one of these bumper stickers on the animal rights people's booth and chaos insued. This is probably another blog for another day.....the one State Fair blog I've written is clearly not enough!Anyway, my favorite slogan is simple, but I think it incorporates promoting both our product and our way of life.
New Mexico Beef: From Our Families Ranches To Your Families Tables.

That sort of tells the story, doesn't it? One family works the land and raises the cattle in order to feed the other family. This is a great marketing point that our industry needs to remember. Instead of just selling beef, we need to sell the way of life. People care about other people and enjoy hearing their stories. Obviously it is critical that we promote our products, but in doing so, if we can find ways to promote and bring awareness and understanding to our way of life, we'll be better off in the long run.
Here are a couple of great examples of this idea at work.
People Behind The Product (Midwest Dairy Association)
Faces of Rural South Dakota (Ag United for South Dakota)








Just outside of Montreux is Chillon, home of this awesome castle. We didn't know anyting about it, but figured, we'd never been to a castle, so why not? It didn't look that far, so we decided to walk from Montreux. It was actually quite a little treck, but we rewarded ourselves with ice cream on the way back. You probably saw those pictures on the prior "Eating my way across Europe" blog. :)
We decided we had to go into the Castle, and it was awesome! It was built back in (I think!) the 14th Century or something. It was really cool. Still standing, super sturdy, even had a moat! Here are just a few pictures of inside.
I finally discovered where the knight in shining armour I've been looking for is hiding.....ah ha!

7 seconds left, and OU scores a touchdown, putting them up by 7. Everyone thought the game was over. On their final play of the game, Boise State had the ball on the 50yard line. They had one last chance. They draw up a hook and ladder. That means the quarterback passes the ball to about the 35 yard line. That player, about to be tackled, pitches the ball to another player coming around the end, and he runs it in for the touchdown. The trick play leads to overtime!






